How to create more "birders"

On the heels of the poor performance of the movie "The Big Year," which cost $57 million to make and grossed only $6.5 million, there has been a lot of dialog about how to get people into birds and/or birding and/or birdwatching. This blog has a great dialog going about it. My personal opinion? We need to be more inclusive and take the hand of everyone we know and introduce them to the magic of birds. When people care about something, they protect it.